Why Is It Important To Use Packaging Labels For Businesses?
Marketing plays a crucial role in improving brand reputation and the efficiency of a business to attract their potential customers. This involves all the steps you take within your marketing plan, from packaging and labelling to the placement and product itself. That said, one of the best ways for customers to effectively identify your products or brand is through well-designed and highly informational packaging labels.
Whether you’re still on product development or working in marketing your brand and line of business, it’s important for you to understand how investing in high-quality packaging labels can benefit your business. Listed below are some of the reasons why.
Fits your product
Packaging label services enable a business to customise the look and feel of their product. A custom label is designed to fit your product exactly and it helps your product to look great. Your label can also be designed with a logo, the necessary text and the colour that you have specially chosen for your product. You can choose the size of your custom label to fit your product perfectly.
One of the first things your customers would see is the product label. And in that moment, they will decide whether to buy your product or move on to the next one based on what they can find in your label. In this age of the Internet, there are many products out there that contain dangerous chemicals that can be bad for their health. Your customers need reassurances that the product is fit for purpose and will not cause damage to them or their families. A custom label will have your company name and logo and will also list the types of ingredients or the source of the ingredients.
Designing a customised label can also serve as ad for your brand since your company name and logo will be out there all the time. If your product is on a shop floor, then the label is constantly advertising your product and it keeps it in the minds of the consumers. The next time they go to choose a product that you supply, they will pick your label without really knowing why. The reason why is that they have seen it before and so they trust it.
Show everything about the business
Customers can easily find all the details about a food product, such as its name, a list of ingredients, “best before” or “use by” date, any crucial warnings, net quantity information, and many more, just by looking at the packaging labels. Aside from that, customers can get to know more about your business’s name and address or operate within the UK, the name and address of the importer, the country of origin, any special storage conditions, instructions for use or cooking if necessary, and so on.
Comply with the law
In the UK, all brands are required to put the net quantity in grams, kilograms, millilitres, or litres on the label of packaged food over 5g or 5ml as well as other sealed products such as herbs and spices. Solid foods packaged in a liquid or an ice glaze must show the drained net weight. The net weight must be close enough to the name of the food that you can see all this information at the same time. This also applies to the alcoholic strength of the alcoholic drinks.
Businesses that sell pre-packaged food products are required to display a list of ingredients on the packaging or the attached label to help customers know if your products are indeed healthy or safe. Ingredients are listed in order of weight, so the main ingredients in the packaged food always comes first. That means that if the first few ingredients are high-fat ingredients, such as cream, butter or oil, then the food in question is a high-fat food.
High-quality packaging labels are crucial for your business. Not only will this help increase your sales but also enhance your brand reputation, as well as gain the approval of authorities in terms of compliance to government standards. For these reasons, make sure that you find a renowned labels manufacturer in the industry so that you can have efficient packaging labels for your products and experience all the benefits mentioned above.